From large hotel chains to small boutique hotels, it is evident that there is a shift in the look and feel of hospitality designs. While aesthetics has always carried weight, owners of hospitality establishments are now heavily considering issues such as sustainability and hypo-allergenic environments. With these objectives in mind, they have realized that ceramic and porcelain tile is an ideal choice for interior applications.
“Starwood is really starting to understand hard surface and wants to promote hypo-allergenic rooms,” said Ryan Fasan, Tile of Spain Technical Consultant. “They are going with a porcelain plank from Porcelanosa. Hilton is also looking at going to a much more hard surface versus carpet.
“One of the key deciding factors is that hard surfaces -- and ceramic tile especially -- make a big impact, mostly in guest rooms,” Fasan went on to say. “They are commercial spaces, but not high-traffic, so you can use a fully glazed tile. In the aesthetic department in the tile field, you can have an exquisite wood look. It looks pristine. I’ve seen stone in bathrooms that has stains. A lot of chains are starting to get the benefits of tile, and [they are] using it in a lot of suites.”
According to Fasan, he is finding that large formats are all the rage -- especially on walls. “I started talking to architectural firms that specialize in hospitality design, and they are starting to see merits of the wallpaper look,” he said. “After two or three years, wallpaper starts peeling and looks horrible. With inkjet [technology], you can have a handspun silk wallpaper look, and it lasts. It also doesn’t add VOCs to indoor air -- promoting a healthy air space to guests.”
As for colors, Fasan believes that hospitality establishments are focusing on high design. “The palettes are getting more interesting,” he said. “They are not going for the same boring vanilla and beige. I’m seeing a lot of gray tones and warmer beiges.”
In addition to floors and walls in guest rooms, tile is now being utilized for innovative applications. “NH Hotels in Europe are starting to do quite a few headboards and platform beds in tile,” said Fasan. “They are promoting a clean hygienic space rather than leather or fabric that no one wants to touch.”