- THE MAGAZINE
- CSTD MAGAZINE
RANCHO MIRAGE, CA-- Laticrete, manufacturer of construction solutions for the building industry, participated in Total Solutions Plus 2012, held October 27 - 30 in Rancho Mirage, CA, where the Laticrete® Hydro BanPreformed Shower System and Drains were showcased along with a spinning wheel promotion.
Laticrete personnel left to right:Bernie Anderson, Regional Sales Manager; Maria Oliveira, Corporate Marketing Manager; Ryan Blair, Channel Manager APD; Todd Bartosz, Contractor Sales Representative.
During the conference, one of the most highly entertaining and closely followed events was the Laticrete "Spin to Win" prize wheel. Any attendee could spin for a chance to win one of several prizes instantly. For the 10 attendees who landed on a new Apple® iPad, their name was individually mounted on the Prize Wheel for a final round spin where one lucky winner was chosen. Lesley Goddin, Editor of Tile Letter magazine, the official publication of the National Tile Contractors Association, graciously accepted winning her new Apple iPad.
"Total Solutions Plus 2012 was a great success, the personification of an integrated industry event," beamed Goddin. "Not only because I won an iPad, but every possible facet of it seemed to work at optimal levels. There was clearly more attendance than in past years, sessions (i.e. the one on today's thin tile material) were packed, and many of our industry veterans stated this seemed to be 'a more intimate event' than what they've become accustomed to within the tile and stone sectors. Everyone seemed to be on the same page relative to bringing our industry to the next level."
Maria Oliveira, Laticrete Corporate Marketing Manager added, "One of our main motives at Total Solutions was to showcase and explain the many attributes of our Hydro Ban Preformed Shower System. We wanted to educate all those who attended on just how easy the system is to install and how it works in conjunction with our other products for a complete warranted installation from the substrate up."