Breaking News

"Limestone" by Crossville introduced

November 21, 2012
/ Print / Reprints /
/ Text Size+
Crossville, Inc. has announced the introduction of "Limestone," a new porcelain tile collection that captures the appearance of the natural stone from which it borrows its name. The product takes inspiration from samplings of limestone mined from quarries across the globe -- echoing the soft, Old World elegance that has made the stone's look popular for generations.


"Limestone" is a new porcelain tile collection from Crossville Inc., which is ideal for both residential and commercial applications.

According to Lindsey Waldrep, Crossville's Vice President of Marketing, the Limestone porcelain tile collection was developed with an array of design elements to offer targeted appeal to commercial and residential markets. "Limestone is a hybrid product line," she said. "We were intentional in the development of colors and sizes so this line is well-suited for commercial and residential applications --for floors and walls."

The line comes in a spectrum of five earthen hues -- ranging from light to dark. They include: Sant Andrea, Lipika, Camel, Pierre Brune and Midnight. Gently punctuated with genuine stone detailing, the colors can serve as subdued sophisticated backdrops of singular tone or may be mingled to create focal points and striking design elements on interior floors and walls, as well as vertical surfaces outside.   

Field tiles are available in a broad range of sizes: 8 x 8, 8 x 16, 16 x16 and 16 x 24 inches -- with 4- x 24-inch bullnose trim. Coordinating accent pieces, available in all colorways, include 2- x 4-inch tumbled mosaics, 3- x 6-inch tumbled subway tiles and 2- x 2-inch diamonds. As part of Crossville's "Get Planked" program, "Limestone" may be cut into custom plank sizes with no minimum order requirements. With this thorough selection of sizes, "Limestone" is suited for floor-to-wall installations that provide a coordinated, seamless look.

Manufactured in the U.S. with Crossville's EcoCycle Tile ProcessTM, Limestone contains a minimum of 20% pre-consumer recycled content and is Green Squared certified through the Tile Council of North America for its proven standards of sustainability.

"This collection is low maintenance without sacrificing aesthetics and stays true to our commitment to sustainability," said Waldrep. "We know these are key points for commercial and residential customers alike." 

Waldrep also reports that "Limestone" is the first product to be launched under Crossville's new strategy for in-field samples and marketing materials. All "Limestone" materials feature updated visual branding in keeping with new campaigns, and the sample book for "Limestone" is designed in a streamlined size format in response to feedback from the market.

"We trimmed the sample book in width and height so it takes less space in an A&D library yet doesn't skimp on showing the product or sharing pertinent details," Waldrep explained. "In its design and marketing, 'Limestone' is a reflection of our knowledge and responsiveness to the marketplace."

Did you enjoy this article? Click here to subscribe to Tile Magazine

You must login or register in order to post a comment.



Image Galleries

13th Annual Tile of Spain Awards

Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers' Association (ASCER), announced the winners of the 13th Annual Tile of Spain Awards in the categories of Architecture and Interior Design.

Posted: December 4, 2014

Tile Magazine

TILE November-December 2014 cover

2014 November/December

Check out this month's TILE issue, which features a recap of the first annual International Surface Event East as well a feature about thin porcelain tile in the Technical Focus by Scott Carothers.

Table Of Contents Subscribe


What products do you sell or install?
View Results Poll Archive


M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Tile\new site\the basics.gif
The Basics (A book for Tile and Stone Pros)

A new workbook offering training in sales support skills for tile and stone businesses by Industry Expert Sunny McLean. The Basics is a workbook for high-end tile and stone or kitchen and bath showrooms that need well-trained and professional sales associates.

More Products

Gold Book


Need to find  a supplier of Porcelain Tile or Installation Tools. Find them in the TILE Gold Book. Packed with contact information on the suppliers?



Facebook logoTwitterYouTube logoLinkedIn logoGoogle+

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.