Florim USA is introducing unique new products that reflect the company's Italian design influence, such as the Esquire brand's Okoumé, pictured at left.


Florim USA is introducing unique new products that reflect the company's Italian design influence, such as the Esquire brand's Okoumé, pictured at left.
A new American president, unprecedented plant upgrades, an array of new products... Florim USA, a wholly owned subsidiary of the Florim Group of Italy, is heralding an important chapter in its corporate history, and 2006 is poised to be a pivotal year for this domestic porcelain tile manufacturer.

Florim USA President Mike Rohnert is at the helm during this important time. Rohnert is the first American President of the company in its half-decade in the marketplace, having taken the reigns in November '05 after serving as the company's Executive Vice President of Sales & Marketing. As an American with a customer-focused background, Rohnert is working closely with the management teams of Florim USA and its parent company to take the company to the next level.

"We have access to incredible resources as part of the Florim Group," Rohnert explains. "We've got the technical expertise, the cutting edge designs, and we're converging all those things with American knowledge and domestic service to best meet our customers' needs."

Currently, the company is in the midst of major plant upgrades. The Florim Group is investing significantly to bring the Clarksville, Tenn. plant to the next generation of technology and capabilities. These improvements will accommodate more complex product designs and larger size formats, as well more volume and seamless logistics. From new presses and kilns to new warehousing and fulfillment systems, Florim USA is truly entering a new era.

Innovative new products are also fundamental to Florim USA's success. The company manufactures under the Esquire and American Florim brand names. According to Rohnert, the company has focused on honing product offerings in the recent past, and new products introduced are setting higher standards in terms of style and detail.

"Our products are more sophisticated and intricately designed," Rohnert states. "Our plant technology allows us to achieve these advanced looks."

Products such as Esquire's Okoumé and American Florim's Truvian Stone are two examples. Both products were born of Italian design, created using resources available through Florim USA's parent company. Colors selections and overall looks were developed with the American market in mind, to ensure sales viability in the U.S.

"We are part of one of the world's finest tile corporations," Rohnert explains. "With sister brands such as Rex, Cerim, Floor Gres and Casa Dolce Casa, we have great synergies and ideas to share."

For more information, visit florimusa.com.