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Tile of Brazil News: Cersaie 2005

November 14, 2005

Ceusa, one of the Brazilian high end producers, is doing great business in the UK and European markets.

Anfacer promoted with Assopiastrelle and Ascer a meeting to put efforts together to offer facilities to tile consumers worldwide.

Exhibiting and visiting, Brazil had one of the largest attendance figures ever at Cersaie 2005. More than 160 ceramists visited the fair. This year, six Brazilian companies set up their own booths at Cersaie: Cecrisa, Ceusa, Eliane, Gyotoku, Incepa and Portobello displayed the country's tiles textures, shades and shapes. The trade fair audience was able to check on the quality and diversity of the products manufactured in Brazil.

Portinari sold U.S. $10 million at the fair with its new porcelain tiles.

Major Exporters
The international market is highly important to Brazil's ceramic tile industry that has globalized its businesses and consolidated itself as the fourth major global exporter. The Brazilian companies delivered 125 million square meters to more than 120 counties in 2004 and expect to achieve a 12.5 percent growth in 2005.

Eliane’s top management present at Cersaie. Nelson Barizelli, chairman of the board, with TILE publisher Phil Johnson.

The sector, comprised of 94 companies that operate in 117 manufacturing sites, is to produce 578 million square meters of ceramic tiles in 2005. Such level places the country as the 4th major coverings manufacturer worldwide, behind China, Spain and Italy only.

Gyotoku, a newcomer at the fair, experienced more than US $1 million in business at Cersaie.

"The standout position taken by the Brazilian ceramics within the international scenario is the outcome of on-going enhancement and investments," says Antonio Carlos Kieling, Anfacer's superintendent director.

A traditional presence at Cersaie, Portobello intends to be a worldwide company.

Revestir adds Kitchen & Bath Expo in 2006
Anfacer, in addition to lending support to the entrepreneurs, provided Cersaie visitors with information on Revestir 2006 - Brazilian Tile and Stone Exhibition which is to take place March 14 - 17 next year in São Paulo. Revestir is the major coatings fair in the Southern hemisphere, winning new participants every year. The fair is the first major South American exhibition of ceramic and ornamental stone products, services and business opportunities. In 2006 the Kitchen & Bath exhibition will take place.

Meetings to improve trade
Anfacer's agenda also included meetings with sector entities such as Assopiastrelle, representative of the Italian manufacturers, Spain's Ascer, and the United States' Tile Council of America (TCA). International expansion, the realization of the World Forum, and China's advance in the world market were some of the topics discussed.