Ceramiche My Way has embarked on a new initiative - after 30 years of experience in the market, the company will introduce two new tile collections made of 100 percent recycled glass at Cersaie 2005.
"We wanted to focus on the green factor - as it is an increasing important topic in the industry today," states My Way Co-owner Cesare Gazzotti. "Our two new editions, Rock Glass and Reversible Stained Glass will be on display at booth A138 in Pavilion 24," he adds. Rock Glass, which is available in ruby, copper, brass and silver, offers coordinating floor and wall tiles. Textured 3-by-6-inch listellos with the look of porous stone complete the collection. Reversible Stained Glass comes in eight colors (white, aquamarine, beige, light grey, blue-green, navy blue, indigo and black), with individual painted glass tiles that feature aquatic scenes from the ocean, sea and beach as well as picturesque landscapes of Tuscany.
Binders containing small samples of each collection were available at the Ceramic Tiles of Italy booth at NeoCon. Visitors could not help but touch the products, commenting that they were unlike any tile they have ever seen. The new collections, which are handmade in Italy, combine two popular industry trends - glass and stone.
The company has also introduced a new architectural program geared to meet the demands of the industry. My Way is reaching out to the top distributors, architects and designers throughout the country and plans to have a strong presence in the US market. Their user-friendly website, www.cermyway.com, was also created as a specification tool for industry professionals - giving them helpful tips about installations and special products.
Trend, established in Vicenza, Italy in 2000, is a leading producer of glass mosaic tiles. Cersaie 2005 will mark the beginning of another page in the company's history. In addition to being present at the show, the company will celebrate the opening of their new company headquarters - a restored 18th Century Villa in Vicenza.
Designed by Mendini Altelier, the interior floors and walls will feature mosaics from Trend's prestigious line of products. The tiles will be combined with Orsoni Venetian enamel and Le Chianche stone to create a unique new look for the space. To cap off the "made in Italy" charm, the headquarters will include furnishings, lighting and accessories from leading Italian companies such as Moroso, Kartell and iguzzini.
During Cersaie a helicopter, reserved by Trend, will bring attendees from Bologna to Vicenza. Press kits, with information and images of the restored Villa will be available at the show. For more information about Trend, visit the company website at www.trend-vi.com.
Etruria Design was founded in 1992 to bring to life the classic, diamond surfaced tiles that were first used in 1900s in the Metro train stations of Paris and that were lost over the years due to changes in high volume industrialization. Since the early nineties, Etruria's product range has grown in terms of sizes, formats and colors and today features 16,897 pieces. The Etruria range features diamond faceting, octagons, decorative borders and trims that all draw their inspiration in part from the liberty style and in part from the more linear deco style. Etruria's tiles are still made using an artisan method. Many pieces are shaped in plaster moulds and then fired two times to achieve their colors and forms.
In 2003, the company changed its name to Etruria Design - adding the word design to underscore their commitment to the architectural/design market and the world that can be created when designers are free to use more color and form. This vision for the future of design was the reason behind the collaboration between Etruria's internal design team called Design and Sinergie and an outside architectural studio, Roma 3. Together, they launched a new architectural periodical, "Pix," which will be distributed to architects and designers around the world. "Pix" will cover the latest developments in architecture and provide updated information on design trends and installation and production innovations.
Etruria Design is now focused on the U.S. market and the vital American architectural community. For more information visit www.etruriadesign.com or e-mail them at firstname.lastname@example.org.