Spain's participation at Surfaces will also include the sponsorship of two educational seminars on ceramic tile. As part of the official conference schedule, these Tile of Spain seminars will be presented by its technical consultant Patti Fasan.
Tile of Spain Seminars at Surfaces 2004
Tile of Spain's educational seminars at Surfaces, specifically tailored for floor covering dealers and design professionals, will address issues such as how to create successful ceramic tile showrooms and how to correctly select and specify ceramic tile.
Jan. 27, 2-5 p.m., session TU11: Success with ceramic!
This three-hour seminar will provide tips on how to transform a showroom into a flooring fashion center. It will address the fundamentals of successful ceramic tile displays and will provide a multitude of strategies for selling ceramic tile effectively.
Jan. 28, 8-9:30 am, session WE16: Selecting & specifying the right tile for the right client
This seminar offers designers and sales professionals the information needed to specify and sell the most suitable ceramic tile for every installation. This workshop will guide attendees through the most important technical standards regarding ceramic tile and porcelain.
Pavilion of Spain Exhibitors at Surfaces
• Adex, Booth #6442
• Alaplana, Booth #6440
• Alfa Ceramica, Booth # 6343
• Cristal Ceramicas, Booth #6742
• Emac Complementos, Booth #6943
• GayaFores, Booth #6443
• Halcon Ceramicas, Booth #6043
• Italgres, Booth #6843
• Pamesa, Booth #6840
• Peronda, Booth #6942
• Porcelanosa, Booth #6040
• Rubi tools, Booth #6340
• Vidrepur, Booth #6842
Ceramic Tile Trends from Spain
More Contemporary, Subtle and Softer Designs
The nuances of new design trends that we have seen glimpses of in 2003 will be more definite in the 2004 collections. The popular rustic look of recent years has been infused with a softer character. Deeper colors and more delicate textures and patterns form the basis of all the new collections.
The contemporary look has emerged as a comfortable, peaceful trend that is leading us away from the dramatic towards a unified, serene urban elegance that is more suitable for modern lifestyles. The bolder designs have softened tremendously and even the veining treatments are much fainter. The color palettes in most collections feature deep shades of a new gray, brown, black and cream theme.
Perhaps the biggest trend in color is the growing appreciation of white. For walls, white now reigns supreme. A full palette of white shades has been introduced which, when combined with various matte and glossy finishes, creates interesting contrasts. Also, monochromatic combinations have come on strong, as tile and accent pieces are all being created from the same color family.
Almost all decoration is minimalist and extremely precise. For walls, the rectangle is the predominant format, affecting even the decorative pieces, which continue to get longer and narrower. Several new decorative systems use the field tile cut into elongated pieces, narrow strips, or rectangular or square mosaics that are mesh-mounted for easy installation. These decorative systems add textural impact without adding color or volume.
Glass and metal continue to be the preferred materials for the accent pieces in both floor and wall collections. Special scratch resistant, commercial quality variations are used in floor tiles for optimum performance.
CEVISAMA 2004 Valencia, Spain, March 2-6, 2004
At Cevisama, Spain's annual forum for the ceramic tile industry, the country manufacturers will present their latest technological and decorative trends. In 2003, the show hosted over 84,000 industry professionals, including 9,800 foreign visitors, and 1,200 exhibitors. The show also includes a machinery exhibit in even-numbered years.
Cevisama is an excellent opportunity to preview products that will be available to the US market in upcoming seasons. For further details, visit the Cevisama Web page at www.feriavalencia.com.
Castellón, Spain, March 7-10, 2004
Immediately following Cevisama, the 8th World Congress on Ceramic Tile Quality returns to Castellón where it is has been held every other year. Targeted to researchers, manufacturers, suppliers, installers, and the A&D community, the conference is sponsored by Castellón's Chamber of Commerce and its Industrial Engineers Association. In addition to discussing the latest developments in the ceramic tile industry, it will also present ongoing research information. The 2004 conference will include 130 presentations from 17 different countries. Collaborating organizations include top research centers and tile associations from around the world. For more information, visit their Web site at www.qualicer.org.
For more information contact Tile of Spain Center, at the Trade Commission of Spain, 2655 Le Jeune Rd. Suite 1114, Coral Gables, FL 33134; Voice 305-446-4387, Fax 305 446-2602. Visit our Web-Site at www.spaintiles.info.