Rendering of the 2005 Ceramic Tiles of Italy Exhibit by Bernard Tschumi Architects


On Wednesday, May 4, Arturo Mastelli will educate the Coverings crowd with his seminar titled: “Exterior Cladding with Porcelain Ceramic Tiles - Green Materials for Green Architecture.”
Bernard Tschumi Architects Designs Ceramic Tiles of Italy's Booth at Coverings
The Ceramic Tiles of Italy exhibit at Coverings will have a new look this year. Always on the cutting-edge of design and technology, the organization has commissioned Bernard Tschumi Architects to create a stunning exhibit for 2005.

Over its nineteen-year history, Bernard Tschumi Architects has established a world reputation as a leading design firm and has been the recipient of numerous national and international honors. The firm received top honors in the commercial category of the 2004 Ceramic Tiles of Italy Design Competition. They are now using their talents to design the central Ceramic Tiles of Italy Exhibit (Booth #4422) - using an assortment of boldly colored Italian tile. According to Tschumi, "The project begins with the idea that tile can be used in an innovative way - as a light and flexible material. The exhibit, made of 12 translucent orange cylinders and 56 ceramic tile curtains, will make visitors stop and re-think the possible uses of tile. Altogether, with its bright red and orange tones, it will act as a dynamic landmark at the center of the Italian pavilion."

The Ceramic Tiles of Italy exhibit (#4422) is ideally located in the heart of the Italian Pavilion and will serve as the nucleus for information, inspiration and innovation. One section will serve as a resource center - allowing visitors to pick up the industry's latest promotional materials including a DVD celebrating Coverings and a new book on sustainable design. As always, it will be a hub of activity as Italian manufacturers host their clients for traditional Italian refreshments. Tschumi's innovative design will also be seen at the satellite café/newsstand (Booth #4206) where attendees can stop for an Italian coffee and read the latest news from Italy. For information on Ceramic Tiles of Italy, please visit www.italiantiles.com. To learn more about Bernard Tschumi Architects, log onto www.tschumi.com.



With the success of the “S_tiles” website, Ceramic Tiles of Italy has launched a new book titled “S_tiles, Italian Tiles Towards Sustainability.” The new publication will be introduced at Coverings 2005.
Ceramic Tiles of Italy at Coverings 2005: Seminars, Conferences and Events Enrich the Show
It will be hard to miss the Italians presence at Coverings 2005. The Italian Pavilion will once again feature over 100 of Italy's finest manufactures of ceramic tile. In addition to Ceramic Tiles of Italy's new exhibit, designed by Bernard Tschumi Architects (#4422) the organization will participate in a series of seminars, conferences and events.

As in past years, the Italians will jump right into the activities and host an International Press Conference on the opening day (May 3rd) of the show. Ideally located near the pressroom (room S210A), the conference will be held at 4:00 PM in room S210C. In addition to providing valuable information about the Italian industry, Assopiastrelle will present the winners of the 2005 Ceramic Tiles of Italy Design Competition. The winning firms will also be on hand to discuss their projects - showing images of the design process. Bernard Tschumi and his team will also address the audience to discuss the exhibit.

This year, for the first time, Ceramic Tiles of Italy and the CTDA (Ceramic Tile Distributors Association) will jointly host a cocktail party for distributors and manufacturers. This new event will immediately follow Italy's Press Conference beginning at 5:30 PM in room S320. The Italians will present this year's Assopiastrelle American Distributor Award. Celebrating its 15th year of existence, the award will honor a distributor for their promotion and use of Italian ceramic tiles in the North American marketplace. CTDA will present the Jerry Fisher Service to the Industry Award to a distributor for their contributions to the tile industry.

For the Coverings Conference Program, Italy's voice will be heard. Ceramic Tiles of Italy will sponsor "Breakthrough Ideas in Design and Architecture", a seminar presented by Susan Szenasy, editor-in-chief of Metropolis. Ms. Szenasy has served as editor in chief for 18 years - during which the magazine has been the industry leader in reporting and analyzing design and architecture. Her lecture on Tuesday, May 3rd from 12:30-2:00 PM will help to kick off the seminar series. Also on the program is a new panel discussion on exterior cladding including Italian industry consultant, Arturo Mastelli, President of AM & A Marketing. This AIA accredited session will take place on Wednesday, May 4th from 3:00 PM-3:50 PM and will cover ventilated walls as energy efficient exterior cladding with porcelain tiles veneer. On Thursday, May 5th from 4:30 PM - 5:20 PM, Italian industry consultant Donato Grosser, President of D. Grosser and Associates will present an update on ceramic tile distribution channels titled "The US Economy, the Dollar, and the Ever-Changing Channels of Distribution". Italian style will be seen across the Orange County Convention Center with new aerial signage on display in the Italian Pavilion. Ceramic Tiles of Italy will sponsor the Coverings tram, the Coverings bags and an internet-café. They will also work with the Tile Heritage Foundation to showcase a display of ancient ceramic tiles. This new exhibit, located in the South lobby of the convention center, will feature Italian tiles from the 19th and 20th centuries. From historic relics and an innovative new exhibit, to events and seminars, the Italians have thought of everything to make this year's show a great success.

To find out more about Ceramic Tiles of Italy and future events, visit www.italiantiles.com. Ceramic Tiles of Italy Launches New Book: "S_tiles, Italian Tiles Towards Sustainability"
EMAS and Ecolabel environmental certification increasingly adopted in the Italian tile industry
For more than 20 years, the Italian tile industry has shown a unique commitment to environmental issues, achieving results unrivalled elsewhere in the world. These include an approximately 90 percent reduction in atmospheric emissions, a 60 percent reduction in water consumption, and a considerable reduction in overall energy consumption through the use of innovative strategies such as cogeneration.

In 2004 Assopiastrelle, in cooperation with the Ministry of Production Activities and ICE's Rome office, launched a communication initiative on the theme of sustainable architecture aimed at the international market. This was the S-tiles website (www.s-tiles.it), unveiled at Coverings 2004 in Orlando (March 23-26).

The association's efforts have continued in 2005 with the publication of the book "S_tiles, Italian Tiles Towards Sustainability", which reflects Assopiastrelle's need for an effective environmental and social communication strategy that is more than just a technical or promotional project. With this book, the association aims to promote an awareness of the tile sector's strategic approach to implementing the principles of sustainable development.

A series of policies recently adopted by the European Union - particularly in the building sector - has bolstered the political and normative reference framework, creating new opportunities and market niches in the field of green procurement while at the same time contributing to the development of new project competences. These initiatives are a response to the growing demand for green products among large numbers of consumers, particularly in central and northern Europe.

For this reason the website and the book are both written in two languages, Italian and English. This further demonstrates Assopiastrelle's international level commitment to themes that are vitally important for the European Community's agenda.

The book "S_tiles, Italian Tiles Towards Sustainability" follows the same conceptual framework as the website while reflecting the differences between these two forms of communication. The contents of both are organized around eight theme areas, each of which represents an approach to sustainability that has either been adopted already or is planned for the future. For each theme area, photographs of architectural projects are used to illustrate the relevant concept.

The book adopts a three-tiered approach, with splendid photographs, a description of themes of sustainable architecture and a technical focus section. The role of Italian tiles as key players in the actions and venues of everyday life is described through the evocative power of images and the graphic potential offered by the printed medium. One of the most essential characteristics of the book is the wide variety of photographs, in particular those by Miro Zagnoli illustrating the eight projects chosen to represent the eight theme areas. The short texts offer descriptions of the eight theme areas and projects, which are complemented by data sheets and captions. The technical details are summarized in specific "Focus" sections, which offer accurate and engagingly presented information on each of the eight theme areas.

The book also contains links and contact information along with the most important external sources of information on each theme area. This way it can be used as a springboard for more detailed analysis of the theme of sustainability in the Italian ceramic industry.