Eliane Ceramic Tiles has announced two major changes to its leadership. Edson Gaidzinski Jr. has been named CEO.

Edson Gaidzinski Jr.


Marcio Muller
Eliane Ceramic Tileshas announced two major changes to its leadership. Edson Gaidzinski Jr.has been named CEO. For the past 12 years he has been general manager of Eliane North America.Marcio Muller, a 14-year veteran of the company with roles including marketing director and national sales manager, will succeed Gaidzinski as general manager of Eliane North America.

Bonsal Americanhas expanded its management and sales teams. Shawn Kinghas been named director of marketing/product development and will be responsible for brand management and product R&D for both the Sakrete and Bonsal brands. Additionally,Ferdinand Muniz, previously with Armstrong, has joined the company as international sales manager. Finally,Mary Hernandezhas been elevated to area sales manager for Bonsal Tile Products. Previously a Bonsal customer service representative, Hernandez will serve the territories of Georgia, Alabama, Tennessee, Mississippi and the Florida panhandle.

Jim Dougherty
Florim USAhas namedJim Doughertyvp marketing. An industry veteran with more than 25 years experience marketing, he will lead the company's marketing and customer service initiatives including strategies for both the Esquire and American Florim brands. He will also offer support to the Florim Group's local marketing activities. Before joining Florim he most recently headed the Crossville marketing department.

Shawn King
Laticretechairman and CEODavid Rothbergwas recently inducted into the Junior Achievement of Southwest New England's Business Hall of Fame. The achievement recognizes Rothberg's commitment to his employees and to the greater Bethany, Conn. community where Laticrete is based. Rothberg holds an MBA from the Harvard Business School as well as two Bachelor of Science degrees from Emory University in Atlanta.

Lynda Portellihas joinedImagine Tileas manager of marketing and public relations. In this newly created position, she will oversee all marketing and PR campaigns for the Image Tile brand. Portelli was most recently national marketing manager for Peggy Karr Glass, a N.J-based decorative glass accessories maker.