Florim USA recently held a two-day event to unveil its newly renovated tile manufacturing facility to its customers. Nearly 200 distributor representatives traveled from throughout the nation to attend the plant tour and gala celebration.
Located in Clarksville, Tennessee, Florim USA is a subsidiary of The Florim Group of Italy and employs 403 people. This U.S. outpost of the Florim Group has been a focus of corporate investment since it was formed in 2000. Previous plant upgrades include the building of a raw materials facility, the addition of expansive warehouse space and racking systems and the conversion of equipment to produce 100 percent porcelain.
According to Florim USA President & CEO Mike Rohnert, the next generation of technology in the Plant 1 is the culmination of 2 1/2 years of work and planning and positions Florim USA strongly for future growth/expansion.
"Our rebirth began in earnest about 2 1/2 years ago," Rohnert said. "We were able to invest in new equipment and make a commitment to the marketplace. What we've done is take Plant 1 down to the concrete, and installed the latest tile-manufacturing equipment in the industry," Rohnert said. "This rivals anything that you will find in Italy, and the world."
Additionally, the plant's increased automation has actually led to the creation of new jobs. "While we're becoming more automated, our growth in production capacity means we're actually adding staff," he said.
In the midst of equipment upgrades, Florim USA has invested in advanced quality control measures, augmented warehousing capabilities and new facilities and systems for sample fulfillment.
Florim USA, headquartered in Clarksville, Tenn., is a domestic manufacturer of porcelain tile products for residential and commercial installation. A subsidiary of The Florim Group of Italy, Florim USA is the maker of the nationally distributed Esquire and American Florim brands and is aligned with sister companies Floor Gres, Rex, Cerim and Casa Dolce Casa.