Strengthening brand,Vitra unveils new logo
October 1, 2006
Vitra has unveiled a new logo incorporating slim, stylized lettering. According to the tile maker, the rebranding effort is in keeping with Vitra's goal "of becoming a recognizable world-wide brand."
The logo will be rolled out over the next year "so as not to obstruct communication with its customers," the company noted, and added that the new logo is the result of six months of customer surveys across the globe.