Launched at Revestir, the new standard for Porcelain tiles in Brazil already has its first company certified by CCB.

TILE magazine editor, John Moore (right) with Adriano Lima (middle), Anfacer’s president and Décio Gyotoku, marketing manager from Gyotoku.

Revestir 2007 received 30,756 visitors on its 5th edition, which took place March 13-16. This figure represents an increase of 19 percent over last year’s show. Architects, designers, interior designers and construction contractors who visited the show’s 163 exhibitors discovered new trends and products in the ceramic tile industry.

According to Antonio Carlos Kieling, president of Revestir and CEO of Anfacer, the trade show generated around U.S. $121 million in business. In 2008, the show’s organizers forecast an increase of 9 percent in sales during the show, which represents more than U.S. $130 million.

“The great importance of the fair was, without a doubt, to evidence the fantastic commercialization on site, consolidating the vocation of Revestir as event business-oriented,” Kieling stated. The show was also praised by exhibitors, who were pleased by the increased attendance this year.

“It was a high quality fair, with excellent booth presentation, qualified attendees,” said Marco Aurélio Sedrez, president of Mosarte. “For us Revestir is mostly an institutional fair, but we felt an increase in our sales volume of 15% after the show.”

“Revestir 2007 was the best show ever for us in Brazil,” said José Lepri, president of Lepri Cerâmicas. “Very professional and well-organized. We could show our new products and we made a lot of new contacts, and we increased the number of leads.”

“This fair is the great moment for the ceramic sector in Latin América,” stated João Adriano Ribeiro, commercial director of Incefra Group. “The good taste and design of the exhibitors has shown the potential of our industry and the simultaneous event Kitchen & Bath helped for this successful exhibition. We have launched our new brands In Out for glazed porcelain tile and Grife for monoporous wall tiles.”

Edison Corrêa Toledo, president of Cerâmica Porto Ferreira, says, “A very well organized fair allowed us to make good contacts with new prospects and we sold about a month of our production at the fair,” said Edison Corrêa Toledo, president of Cerâmica Porto Ferreira. “We also felt a very good receptivity for our new launchings at the fair.”

“It was a great surprise the increased number of visitors and the new business we had at the show,” said Marco Marchiori, commercial manager of Lineart. “We could measure the results while at the fair which were very impressive.”

The 5th International Forum of Architecture and Construction was an event integrated into Revestir 2007, and attracted 3,147 architects, interior designers, decorators and construction contractors, an 11 percent increase over the previous year.  The attendance of personalities such as Neo-Zeeland architect Greg Sang, director or Emaar Properties, from Dubai, Italian Francesco Morace, president of Future Concept Lab and Massimo Morozzi, director of EDRA, emphasized the interest of the public. The participation of Professor Henry Petroski, from Duke University, Charles Thornton, from Thornton-Tomasetti - USA, and architect Henri Ciriani were the highlights of this event.