To support the growth of its production, Brazilian manufacturers’ concern now is focused on innovation and design for the ceramic tile industry as a way to improve and sustain this huge industry in Brazil.
Design ForumOn December 4, the new A2D, Agency to Develop Ceramic Design, held the Second Forum of Ceramic Design, at Florianópolis, Santa Catarina state. “Our efforts are directed to creativity and innovation to create a Brazilian brand and we have to sum academic and enterprise efforts in order to achieve this goal”, said Orestes Alarcon, technical coordinator of A2D. Alarcon adds that this is an effort one company cannot do just by itself. The Forum brought important lectures about Organization for Innovative Companies, Innovation Proccess, and Managing Innovation in an Effective Way.
Mauro do Valle, superintendent of Portobello, talked about its company experience, where design and innovation are in the company strategic plan. The Forum also presented a information about world trends by Gamma Due, one of the most important research centers worldwide. Enzo Panebianco, a developer from Gamma Due, showed examples of how to develop new products from concept to marketing.