The 25th edition of Cevisama, the International Ceramic Tile and Bathroom Furnishing Exhibition, is slated for Feb. 6-10 in Valencia. In a move to attract international manufacturers, show organizers raised awareness at trade shows including Coverings and the Milan Furniture Fair.

Show organizers also curried favor during the annual meeting of Assobagno, the Italian bathroom furnishing manufacturers' association. At the recent event, organizers discussed the benefits of Cevisama to 40 Italian manufacturers.

Cevisama has become an international reference point for trends, design and innovation, an event aiming to draw both Italian and North American designers, organizers said.