With Eyes on Cersaie, Brazilian Companies Looking Toward Making Lasting Impression
The presence of the Brazilian ceramic tile manufacturers Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, will be felt and noticed by attendees of the four-day show in Bologna, Italy - especially on the high-end stage of quality and innovation.
Brazilian exhibitors have provided TILE Magazine readers with a sampling of what to expect in way of new introductions during the four-day show in Bologna, Italy:
Hall 19, Booth C1: Glazed ceramic tiles; new lines for porcelain tiles, glazed and technical.
Hall 36, Booth D16: Vitreous porcelain tiles; newly unveiled complementary pieces and artistic tiles.
Eliane Ceramic Tiles
Hall 16, Booth B61-B66: New metallic tiles; and newly launched Laminum ceramic tile line (measuring 3 meters high, 1 meter wide, 3mm thick).
Hall 18, Booth D12: State-of-the-art porcelain tile collections with innovative touches and new trends with its Chroma effects.
Hall 16, Booth A56-B51: Myriad of porcelain tile with stone, metallic, textile, wood and additional effects that mimic real materials.
Itagres' New Factory Specifically Built for Porcelain Tile ProductionWithin the first quarter of 2008, Brazilian ceramic tile manufacturer Itagres will open the doors to its newly built, $50 million, 12 million square meter production capacity, manufacturing facility located in Mossoró, at Rio Grande do Norte state.
With half of its production slated for export, the overall conditions offered by the state, besides logistic and geographic position, were strategic for the construction of the new factory in the region. The factory is very close to several international markets, such as North America, Caribbean and Europe, allowing for competitive freight rates and quicker delivery schedules.
Porcellanati, a new unit of Itagres, will carry its own name and brand of products under the Porcellanati Stile name. As the largest unit in South America to solely produce porcelain tiles, the new brand has machinery and equipment coming in from Italian leader Sacmi.
The main feature of Porcellanati Stile’s products will be stain resistance. The Porcellanato by Itagres will be also be glazed, thereby allowing its beauty and variety to come through.