According to the association, the upgraded logo represents the clean, timeless and bold image of the NKBA. The wave flowing through the acronym represents water, a central theme that unites the kitchen and bath segments.
"I believe the new NKBA logo portrays the association's position as the forward-thinking leader of the industry. Its bold and powerful design strengthens the NKBA's presence as the authority on kitchens and baths. This new look will engage in-market consumers as well as potential trade members. It proudly represents the message we wish to send as the representative for thousands of industry professionals," said Bob Garner, CMKBD, 2007 President of the NKBA.
"The new logo takes the NKBA to the next level. As the authority in the kitchen and bath industry, the NKBA helps our members reach their highest goals, and this logo's bold look reflects that. As we continue to gain members and offer more resources, our new mark will show both kitchen and bath professionals, as well as consumers, that we are continuing to raise the bar for our industry," said Michael Kelly, Chief Executive Officer of the NKBA.