Last year at Cersaie 2006, a total of 90,345 visitors were received during the five days of the fair, of which almost 30% (26.141) were foreign visitors that hailed from a total of 136 different countries. The show had a great impact on the Spanish-manufactured tile, and helped gain popularity for its export.
There has been a growth in value of export, which must be contributed to the gradual change of product mix. With the increased number of Spanish tile exports, investments in innovation, and positioning itself into higher market segments, manufacturers are justifying elevated production costs - resulting in increased consumer costs.
At Cersaie 2007, a total of 1,061 expository companies assigned to different sectors participated: tile, equipment of bath, raw materials, auxiliary industry, etc., occupying a total of over 156,000 square feet of exhibition surface. Of the exhibitors, 850 were Italian companies, and of the foreign exhibitors, more than 45% were Spanish. The growing representation of Spanish manufacturers confirms the consolidation of the Spanish ceramics in the international market, and the increasing importance of Spain as a major ceramic tile manufacturing country.
One of the key promotional activities of Tile of Spain (within the support of ASCER) for this year’s show included the 2007 exhibitor catalog where Tile of Spain manufacturers with exhibit space were represented.
Tile of Spain says it has gone to great lengths in its Cersaie promotional efforts both from an editorial (in Italian tile publications) and an advertising standpoint, with the “Be Creative” campaign running in appropriate Italian publications as well.
Cersaie, Italy’s International Exhibition of Ceramic Tile and Bathroom Furnishings, along with the Spanish fair Cevisama, whose next edition will take place in Valencia, Spain, February 5-9, 2008, are the two most important ceramic tile fairs of the industry. To see a list of exhibitors and receive more information, please log onto: www.spaintiles.info/esp/mediacenter/proximas_ferias.asp.
For more about tile produced in Spain, contact Tile of Spain Center at the Trade Commission of Spain, 2655 Le Jeune Road, Suite 1114, Coral Gables, FL 33134. Call (305) 446-4387 or visit www.spaintiles.info.