"We started with the idea to offer a new design concept for interior design and architectural applications," said Whitehill. "I spent eight years in the sublimation industry. I developed new products, and I was teaching people about marketing them. I worked with various manufacturers. It then led me on my own to recognize this market [for tile murals]."
The process was actually born from the gift industry, where pictures were being imprinted on tiles as decorative objects that could be placed on desks or bookcases, Whitehill explained. "I wanted to take that to the next level and use the tiles for actual applications," he said.