In 2008, Trans/Hitos started a new phase. The fourth consecutive presentation in Valencia at the Cevisama 2008 trade fair recently surprised attendees with new ceramic possibilities, and the various interactions between users and ceramics projects.
ALICER (the Area for Design and Architecture of the Instituto de Tecnología Cerámica), in close collaboration with the Spanish Ceramic Tile Manufacturers’ Association (ASCER), the Spanish Association of Bathroom Furnishings Manufacturers (ASEBAN), and the CEVISAMA organization, noted the need to open a period of reflection in order to bring about a transformation and redefinition of certain Trans/Hitos approaches. The new 2008 exhibit of Trans/Hitos experienced a metamorphosis that kept up with current approaches to the use of ceramic tile.
Thanks also to the equally renewed impulse of the Department of Industry, Trade, and Innovation of the Regional Government of Valencia through the Institute of Small and Medium-sized Industry (IMPIVA), which has provided the means to undertake this action, and the support of DDI (State Society for the Development of Industrial Design), we are inaugurating Trans/Hitos with a change of name.
Now called the “Exposition of Architecture and Interior Design in Ceramics” with the theme “Nomads,” this re-creates a series of micro-habitats based on criteria of adaptability, sustainability, mutual support, interaction, as well as practices associated with different groups of people’s methods of survival under extreme conditions.
Trans/Hitos 2008 “Nomads” premiere allowed viewers to interact with ceramics and experience different uses from familiar material.
NOMADSThe Trans/Hitos Exposition has undergone important changes, which are reflected in its new image: how ceramic tile interacts with the environment, inhabiting ephemeral spaces that do not impact the territory.
The new image (set to run from 2008-2010), aims to provide guidance on the technical and aesthetic possibilities of the Spanish ceramic industry.
The Cevisama exhibit allows us symbolically to showcase the essence of a way life: nomadism. In order to identify and associate with the dwellings of nomad peoples, the multidisciplinary team of ALICER has used a special type of roofing for all the space that holds the different areas of the exhibition, roofing that represents and re-creates a great North African tent.
The characteristics of the entire space are largely determined by the singularities of the roofing: a great network made up of planes with a large surface area in a trapezoidal shape, formed in turn by grids of very small-sized squares. These large planes that form the roof have a very rigid constitution and are tensioned at their four corners. They are secured by fastening to the columns of the premises at different heights and angles.
Seven spaces that make up the exposition reflect the current interpretation of Nomads by the multidisciplinary team of ALICER and the architects’ studios Roldán+Berengué and Paredes Pedrosa.’
Exposition Areas & AwardsThe First Habitat Area evoked the direct relation that integrates man in an independent ecosystem, represented by a canyon filled with caverns. One of the canyons shows the projects that have received the Sixth Tile of Spain Awards in Architecture and Interior design, organized by ASCER.
First Prize-Architecture Category: “Color Revolution” by José Durán Fernández, a project that features the makeover of San Vicente street in Burriana (Castellón), in which the use of ceramics with their gloss and colors plays a leading role, contributing to a new urban identity of the road.
First Prize-Interior Design Category: “Municipal Health Centre of San Blas (Madrid)” by Estudio Entresitio, with María Hurtado de Mendoza Wahrolén, César Jiménez de Tejada Benavides and José María Hurtado de Mendoza Wahrolén, for its coherence in the use of the materials in interior and exterior, including ceramics as a mirror to reflect the light through patios and skylights.
First Prize-Degree Final Project Award: “C_DAC (Documentation Centre for Contemporary Architecture),” by Sergio Bruns Banegas, a type of urban implementation, particularly noted to determine the general strategy of the project, in which ceramics were used coherently, with capacity for invention and risk.
Honorable Mention-Degree Final Project Award: “Law Court Building in Palencia,” by Isabel García Vázquez, regarding which the jury noted that it was “a disquieting group of boxes, where the quality of ceramics and light guide the viewer through the labyrinth.”