The next generation of design is on the mind of many industry professionals. Referred to as the “Erasmus generation,” these young, curious and internationally oriented designers and architects are open to new trends and styles as well as materials of the past and future. As part of Cersaie’s thought-provoking architectural and cultural conference program, show organizers have put together a keynote presentation that will introduce these new specifiers, the professionals who are pioneering an innovative way of designing objects, architectures and living spaces. The seminar, entitled “Beautiful Minds. Design at Cersaie” will explore the essence of new Italian design in the field of ceramic tiles and look at the creative ways these young designers are using the material to develop solutions with strong visual impact.

This seminar will begin with the welcome address given by Chairman of Confindustria Ceramica Alfonso Panzani and Chairman of ADI (Italian Design Association) Luisa Bocchietto, followed by brief presentations from Aldo Colonetti, coordinator of the initiative, and architect Beppe Finessi, a design historian and theoretician and a lecturer in Design at Milan Polytechnic. Shortly thereafter young architects and designers Lorenzo Damiani, Odoardo Fioravanti, Diego Grandi, Giulio Iacchetti and Paolo Ulian will take the floor and, through a presentation of their works, will express their design vision and the distinctive character of their projects carried out with ceramic tiles. They will be questioned on specific themes by Finessi and asked to discuss the prospects of Italian architecture and design in relation to ceramic tiles, one of the mainstays of the Italian manufacturing tradition.

“Beautiful Minds. Design at Cersaie” is a key event within the cultural program of Cersaie, the sector’s most important exhibition where innovation, technologies, materials and design culture merge as pivotal elements for the development of this major area of Italian production. Bologna, the city that has always hosted the International Exhibition of Ceramic Tiles and Bathroom Furniture, is increasingly becoming a venue for dialogue and proposals in which new talents and expressive research focus on Italian products, with particular reference to the ceramic sector. Based on an original idea by Confindustria Ceramica, the event is organised by Edi.Cer. Spa and sponsored by the Italian Design Association. It will be held Thursday, Oct. 2 at 11 am in the Sala Italia in the Palazzo dei Congressi.

For additional information on Cersaie and the show conference program, visit www.cersaie.it.