Bonsal American's newly appointed chief operating officer (dry mix division), Bill Ashton


Bonsal American, Inc. has added a new position to its leadership team and promoted two other members to better handle growth, the company says.

Gil Seco has been promoted to senior vice president and general manager of the construction products division, which includes products sold under the ProSpec brand. Seco is responsible for sales, operations and financial performance for the construction products business unit. In addition, he will lead Bonsal American’s international and contract packaging businesses.

Bill Ashton has been named chief operating officer of the dry mix division, which includes products sold under the Sakrete brand. During his 16-year tenure at Bonsal, Ashton held various operations management positions, most recently vice president of operations. Ashton will oversee all plant operations for the dry mix division as well as customer service, quality control and transportation

Andy Brinkmeier has been named vice president of business development with responsibility for mergers and acquisitions, business development and engineering.

Daniel Benigni has been promoted from regional controller to vice president of finance for Bonsal American. His responsibilities include credit, accounting, payroll, risk management, purchasing, safety and IT training.

“The reorganization of our leadership team is key to positioning Bonsal American for continued growth and market leadership,” said David Maske, president, Bonsal American. We’re excited to have the depth of talent and experience that Bill, Andy, Gil and Dan bring to their new roles.”