During an exclusive USG press conference, executive team members of the company revealed several upcoming new products and tools for the design, architecture and floorcovering communities.
Fareed Khan, president of USG Building Systems noted the
current economy’s situation is unprecedented, and as a result, so are the
challenges of running a succesful business for USG customers. “They have to do
a lot more for less. Working harder isn’t enough. They have to work smarter,”
Also from USG is a revamped tool that offers “accuracy,
collaboration and speed in a next generation CAD design tool,” added Steve
Martinez, USG’s architectural systems development manager. The redeveloped
system, which will be unveiled during Green Build International Conference and
Expo next month (Nov. 19-21, Boston), is the online USG Design Studio
(www.usgdesignstudio.com) specifically geared towards architects and
contractors that features clickable links to technical resources,
cross-referencing, apple-to-apple product comparisons, parametric modeling, and
the newly added Building Information Modeling (BIM) tool. The National Building Information Model
Standard Project Committee defines BIM as:
“Building Information Modeling (BIM) is a digital representation of
physical and functional characteristics of a facility. A BIM is a shared
knowledge resource for information about a facility forming a reliable basis
for decisions during its life-cycle; defined as existing from earliest
conception to demolition.”
The hour-long press conference also introduced the newly developed
Durock Tile Membrane packaging for smaller jobs. The unit consists of 75-sq.-ft
of the membrane and two quarts of adhesive. According to Scott Crandall, USG
product manager for Durock, the lightweight, 15-lb. packaging came about after
USG conducted its own research and found that the average purchase of
backerboard was 75 square feet.
Randall also revealed details of the Next Gen Durock Cement Board. The
lightweight board is being phased into the Midwest area first, with
distribution to the rest of the country following.
Going live next week will be a LEED Report Tool that generates a LEED
report for each product used in a project. The tool can be found on the USG
Design Studio website at www.USGdesignstudio.com.
When asked about USG’s environmental efforts, Khan said, “USG has a
strong commitment to sustainability. We look at it holistically. Our
headquarters are LEED certified,” but stressed that the company needs to do a
better job of unifying the efforts between manufacturers, suppliers, etc.
“Product by product, we are strong for ‘green’ innovations.” Khan further went
on to say, “We need to be more consistent in our efforts with our product
lines. We will be a strong presence during Green Build.”