The World Floor Covering Association (WFCA) is hosting "Alternative Ways to Advertise and Build Your Brand," a webinar presented byTILE Magazine’ssister publicationNational Floor Trends’columnist Sam Allman, president of Allman Consulting and Training.

Set for 11 a.m. PST (2 p.m. EST) on March 24, the webinar will include tips on targeting your market, refining your unique selling proposition, as well as expert advice on direct marketing and examples of successful stores that are using creative methods to build their brands.

Registration is $25 through March 10, after which it changes to $35. The live, one-hour event will be recorded and archived for 12 months, and also includes a downloadable slide presentation. To register,, and look under Webinars.