The 26th edition of CERSAIE included the first ever “Best of Show” awards. Organized by Edi.Cer SpA with the support of MAPEI and promoted by Confindustria Ceramica in collaboration with the Italian Trade Commission, the booths of three Italian ceramic tile manufacturers were singled out from among the thousand who participated as the very best of the 2008 exposition. Held at the ReEnzo Palace on September 30, this honor was bestowed upon Ceramiche Coem, Ceramica Del Conca and Refin Ceramiche. The jury included Gilda Bojardi (editor of Interni magazine), Aldo Colonetti (director of IED Milano) and architect Franco Origoni (Studio Origoni & Steiner). Surrounded by Confindustria Ceramica executives as well as both Italian and international media representatives, the award-winners were honored for both their exhibit designs and product displays at the Ceramic Tiles of Italy International Press Conference.
The stark and dramatic Ceramiche Coem exhibit and its graphic communication value impressed the jury. The exclusive use of white, architectural layout and incoming light all worked together to showcase their wares in a uniquely clean and direct way. Elisabetta Naldi designed the booth, with the Ceramiche Coem philosophy serving as inspiration. The company has a deep respect for both nature and technology and strives to cleverly replicate elements from the natural world without damaging the environment.
Ceramica Del Conca caused quite a buzz with the radical treatment of their 800 square-meter space. During the five-day expo, visitors were swept off their feet by the sequence of rooms, all completely designed and furnished with the best Italy has to offer. The San Marino architects, Valentini and Selva, oversaw this co-marketing initiative featuring Del Conca Group floor and wall tiles, Flaminia’s bath fixtures and fittings, exclusive B&B Italia furnishings and Flos iconic decorative lighting. The presence of soccer legend Aldo Serena added to the cachet of the venue, with the star autographing photos for his countless fans.
The direction of Refin Ceramiche’s DesignTaleStudio, in partnership with British-Egyptian designer Karim Rashid, was appreciated by both industry experts and the general public alike. The 450 square-meter booth showcased the “R+Evolution” line along with the new “Fluid” and “Eco-Leader” collections. Rashid’s theme of “chromatic motion” imparted a “breath of fresh air” quality to the booth by utilizing grand terracing and wide-open space to complement his debut collection of lively and colorful “R+Evolution” ceramics.
The fierce but friendly competition among Cersaie presenters reached new levels with the added attraction of three new “Best of Show” awards. One can reasonably expect to be even more awed and inspired this time next year when the 2009 booths are created.