Exhibitors were “pleased with the quality leads and inquiries that were generated” because the opportunity to spend additional time with prospects and existing customers is invaluable.
While the final registered attendance figure for Coverings
2009 totaled 22,000, the show’s organizers say a predictable decline in
attendees reflected the economic turndown.
However, exhibitors say they were
“pleased with the quality leads and inquiries that were generated” because the
opportunity to spend additional time with prospects and existing customers was
“Admittedly, there was some
uncertainty and skepticism going into the show,” said Glenn Feder, president of
client events for National Trade Productions, which manages and produces
Coverings. “But, what we’re hearing repeatedly from our exhibitors and guests
is that Coverings was totally up to par and exceeded their expectations. We’re
confident that as the housing market rebounds in 2010, Coverings will reflect
this uptrend, as well, and there’s enthusiasm for the return of the show to
Orlando next year.”
According to Feder, the breadth of
co-sponsorships and involvement of industry trade associations significantly
helped seal the deal on Coverings.
“Our partners were committed and
aggressive in reaching out to their constituents about the value of Coverings,
and their time and effort paid off,” said Feder.
Coverings 2010 is set for April 27-30 at the Orange County
Convention Center in Orlando, FL.
For more information on attending or
exhibiting at Coverings, visit www.coverings.com or call (703) 683-8500.