In appreciation of its loyal customers, LATICRETE put on a celebration at Chicago’s House of Blues® during the 2009 Coverings tile and stone exhibition in Chicago. More than 300 tile industry professionals partied alongside the LATICRETE team at this world-renowned venue.
“Our customer base has stuck with us through thick and thin,” stated David Rothberg, LATICRETE ceo/chairman. “We know its tough out there for them at this point in time. So, we wanted to show them just how much we value their loyalty as clients and as friends. That’s why we picked such a special place, the House of Blues, for our event. It turned out to be one incredibly fun, upbeat and very positive evening.”
Of the 300 attendees, many were LATICRETE customers for more than three decades. The group included contractors, distributors, architects/designers and retailers. “I found out that a number of the people attending have been customers of LATICRETE since before I was born!” added Ron Nash, LATICRETE’s director of sales.