Less than one week after Coverings, Confindustria Ceramica and the Italian Trade Commission will travel to the Moscone Center in San Francisco, CA for the AIA National Convention and Expo. The theme for the 2009 show is “The Power of Diversity: Practice in a Complex World.” As seasoned exhibitors, Ceramic Tiles of Italy’s booth and conference have been coordinated to meet this overarching message.
The institutional booth, designed by Italian architects Dante Donegani and Giovanni Lauda of D&L, will showcase a range of new tile collections – everything from high-tech to hand-made.
Additionally, Ceramic Tiles of Italy will open the show with an early-morning Continuing Education seminar led by award-winning architect Michael P. Johnson who will address the technical, aesthetic, and economic benefits of ceramic ventilated facades.
Ceramic Tiles of Italy is also offering an LU-accredited session entitled “Ceramic Ventilated Facades On the Rise.” Led by minimalist architect Michael P. Johnson of Michael P. Johnson Design Studio and Paul Shahriari, founder of GreenMind, the seminar will be held from 7:00 – 8:00 a.m. on April 30.
The session will examine the design/cost impact of innovative and energy efficient exterior porcelain facades. Johnson will handle the technical side including the selection of materials and the installation. Using built projects, case studies and a mock-up of a wall system, he will demonstrate the overall impact, both from the perspective of the architect and the community. Shahriari will explore the sustainable benefits and the LEED contributions of this innovative cladding system.
These two topics will carry over onto the Ceramic Tiles of Italy exhibit, where attendees can see a selection of sustainable tiles and ones suitable for ventilated wall facades.
In addition, the booth will be filled with an array of architectural and design driven introductions. The booth will also include an information point where show-goers can pick up company catalogs and promotional/educational materials.