The National Kitchen & Bath Association (NKBA) has opened registration for the 2010 Kitchen & Bath Industry Show (KBIS®), which will be held from April 14-18 at Chicago's McCormick Place.

The KBIS Conference Program has been completely redeveloped for 2010. All conference sessions, industry segment seminars, professional development courses, and complimentary Center Stage presentations will be marked with an icon for one of four knowledge paths: Sales & Marketing, Design & Inspiration, Trends & Insight, and Business & Leadership.

"Attending the 2010 Kitchen & Bath Industry Show is essential for anyone who's serious about the kitchen and bath industry," said 2009 NKBA President-Elect Mark Karas, CMKBD.

Conference Speakers

Sergio Zyman, who was made the world’s first Chief Marketing Officer while at Coca-Cola, is KBIS 2010’s opening keynote speaker. In addition, Kohler president and Chief Operating Officer David Kohler will speak at the first-ever State of the Industry Address at KBIS. At the Business & Leadership session, former Disney Institute and Disney University manager Dennis Snow will discuss "Delivering World-Class Customer Service."

Home remodeling expert David Lupberger will explain the secrets to "Managing the Emotional Customer" in the Trends & Insight Session, while the Sales & Marketing Session will feature multigenerational communications consultant Cam Marston, as he discusses how businesses can increase profits by "Selling Across Generations." HGTV Dream Home and Green Home planner Jack Thomasson, will share his tips for environmentally-friendly design and construction at the Design & Inspiration Session.

The Center Stage presentations at KBIS, which will take place right on the show floor in the NKBA booth, will cover topics including consumer trends, appliances, ventilation, lighting, and green design and remodeling, as well as sales and marketing strategies. The industry segment seminars, meanwhile, are targeted at specific groups of kitchen and bath professionals: designers, dealers, builders and remodelers, manufacturers and reps, distributors, and decorative plumbing and hardware professionals.

To register for KBIS 2010, industry professionals should visit and click Attendee Registration below the Attendee tab.