Laticrete has named Jimmy Archer Jr. as regional sales manager for Texas. His responsibilities include working with staff members to build distribution relationships and MVP locations for Laticrete APD.

He brings a wealth of experience in both the tile and stone industry, including the past 17 years with Daltile in various roles, most recently as a commercial sales rep in the Houston market. Prior to that, he served as branch manager for the Daltile Houston South location.

“With Daltile I was always familiar with Laticrete and the products,” said Archer. “Laticrete has done an awesome job in the Texas region and so for me it’s a lot about establishing new relationships with existing customers. We’ll continue to build and grow with the addition of quality Laticrete MVP distributors and through supporting the strong list of MVPs we already enjoy in the territory.”