ASCER (The Spanish Ceramic Tile Manufactures’ Association) held an international press conference on Wednesday, February 10th where it discussed the state of the Spanish ceramic tile industry and the corporate focus for 2010 and beyond. Following the conference, the winners of the VIIIth Tile of Spain Awards were acknowledged, with prizes in Architecture, Interior Design and Degree Projects.
Additionally, American journalist Jennifer Adams, editor of sister publicationContemporary Stone & Tile Design, earned an international award for journalism excellence. She was presented with the award by ASCER president Joaquin Piñon Gaya.
Reign in Spain A&D Tour Among International Presence at CevisamaTile of Spain launched the inaugural Reign in Spain A&D Tour with the four architects and designers chosen to participate in Cevisama as representatives of the United States A&D community. The winners visited sites of modern and ancient architectural significance including:
- El Parque de las Ciencias
- Memoria de Andalucia Museo
- Historic Granada: the Albaicin neighborhood and Cathedral
- Hamman Arab Baths
- The world-famous Alhambra Palace and Generalife
The remainder of the trip was dedicated to participating in official Cevisama activities, meeting with a host of Spanish manufacturers and traveling to Castellon for factory tours at Keramia and Grespania.
Technological InnovationTile of Spain manufacturers did not disappoint when it came to unveiling the latest innovations:
- Ceracasa introduced Lifewall, a complimentary system to its Bionictile collection. Lifewall is a vegetated façade that uses photosynthesis to turn carbon dioxide into oxygen. The system of panels, measuring 1 square meter, can hold any vegetation.
- Inalco created a modern villa, Inalco Casa, to showcase the versatility of its products in a wide range of interior/exterior, floor/wall, practical and aesthetic applications. Also new to Inalco is, “Sensations,” the result of a joint venture between Inalco and architecture studio Bunch, S.L. headed by Sara de la Mata. This collection offers an alternative vision of environmental materials in their purest state.
- Decorativa’s Soho Collection offers infinite aesthetic possibilities with a wide range of size, colors and formats.
- Roca introduced Broadway, a 15mm porcelain tile, in addition to unveiling new extensions of its Top Green Collection, which utilizes 80% pre-consumer recycled material, and Skintech, a 5mm slim tile. Broadway’s thicker size allows drilling for LED lighting projects.
- The Iridio collection from Apavisa is based on the union of semi-precious stones, metals and stone, making a new material with the qualities of high technical porcelain.
- TAU Group and its subsidiary Porcelanatto, announced a partnership with prestigious international designer Karim Rashid in an inaugural line called NO-Stalgia. The four collections are created in a 23.6” x 23.6” format and available in four colors each.
- Saloni presents its new Ecotrend collection, designed by Roberto Verino. Inspired by environmental issues and climate change, it recreates nature, showcasing ceramic tile as a sustainable material with an important role to play in the future of the planet.
- Ceramica Elias offers a variety of products manufactured through both handmade practices and contemporary innovation. The various grades of roughness and flamed surface differ in each tile, enabling Elias to create beautiful, warm atmospheres for both interiors and exteriors.
- Keraben introduced the Urban Collection, a compact and resilient porcelain material that’s highly technical with strong aesthetic value. The technical properties make it highly resistant to scratches, heavy wear and tear and stress.
- Plaza developed its Quartz Slate Rust series with the American designer in mind. With a versatile look inspired by a craggy rock face, Quartz Slate comes in sand, grey and rust tone in a 12” x 12”, 12” x 24” and 18” x 18” format. Plaza also showed Mika, which gives the appearance of stacked natural rock.
- Natucer earned the Alfa De Plato Award for its new architectural collection LifeArq, innovative wall solutions for architecture and urban environments. A study of light and space resulted in four new collections: Bamboo, narrow porcelain columns in a variety of colors; Ivy, which can be stacked using an internal steel support structure to create a partially shaded wall or an outdoor enclosure; Scale, a ceramic siding alternative with gently overlapping edges; and Channel, an exterior façade application with an angular approach.
- Dune showed an expansion of its Megalos wall and floor tile range including 3D, which uses ceramic relief in 11.8” x 23.6” format, and the Living Series with its plant motif.