MMPI and Designer Pages launched the new, a media rich web platform threading the physical and digital product search and discovery experience of NeoCon® World’s Trade Fair in Chicago.

The new will include MyNeoCon, an interactive platform to help attendees explore exhibitors and products in advance of the show and save favorites to their NeoCon Guides. Attendees will all be encouraged to share their NeoCon Guides with colleagues and to use a copy of the guide to help make the most of their time at the show.

“MMPI is excited about this new venture because it gives our showrooms and exhibitors another platform on which to reach their customers,” said Mark Falanga, senior vice president of MMPI. will include various grade offerings for exhibitors, providing unparalleled access to client insight and enhanced brand visibility online. “Perhaps the most exciting aspect of is its ability to elevate the longevity of conversations, transactions, and overall energy surrounding NeoCon 2010,” said Jacob L. Slevin, Designer Pages co-founder and CEO. “By way of, NeoCon will now last the entire year, helping maximize an exhibitor's return on investment into the show.”

The expanded functionality of MyNeoCon will be available to attendees and exhibitors starting May 1.

NeoCon® World’s Trade Fair, set for June 14-16 in Chicago, will include contract show components, including The Lighting Pavilion, GREENlifeTM, Buildings Show®, NEWHospitality, OFDA, Fine Design, LuxeHome and BUILDEX Chicago. NeoCon 2010 will take place June 14-16 at The Merchandise Mart in Chicago, IL.