The GreenGuard Environmental Institute (GEI) has launched its first-ever social media contest during the June 14-16 NeoCon World’s Trade Fair in Chicago.

The contest, which will be known as and referred to by the Twitter hash-tag #NeoConTWEST, will allow contestants to compete for a brand new Apple iPad. The first contestant to visit each participating GreenGuard Certified product manufacturer showroom at The Merchandise Mart and document that visit by taking a photograph of the showroom and uploading it to Twitter-using the hash-tag#NeoConTWESTand directing the tweet to @GREENGUARD-wins. Contestants must also state the name of the manufacturer along with the photo.

“We think this will be a really fun and exciting way to raise awareness about the GreenGuard Environmental Institute, our participating manufacturers, and the importance of low-emitting products for healthier interiors,” says Henning Bloech, executive director of GEI. “It’s part scavenger hunt, part race. Why not have a little extra fun while walking the showroom floors?”

All visitors to NeoCon age 18 and over-with the exception of GreenGuard Certified product manufacturers, Secondary Licensees, and GEI staff members-are eligible to participate. No purchase is necessary and no sign up is required. Just tweet and compete!

The GREENGUARD#NeoConTWESTbegins 9 a.m. CT on Mon., June 14 and runs until 5 p.m. CT on Wed., June 16. A checklist of all participating GreenGuard Certified product manufacturers will be available at www.greenguard.org beginning June 7, 2010.