An apple made up of nine green ceramic tiles topped by a stylized stalk is the graphic design used for the poster of Cersaie 2010, the international exhibition of ceramic tiles and bathroom furnishings; the show will be held in Bologna, Italy, Sept. 28 to Oct. 2. The poster was designed by Alessandra Parodi, a student in Product and Event Design at the Architecture Faculty of the University of Genoa, coordinated by Prof. Carlo Vannicola.

The design was the winning entry in the first Beautiful Ideas competition, open to students at ten Italian architecture faculties and design institutes and launched during Cersaie 2009 at the end of a conference given by Michele de Lucchi entitled Beautiful Minds. The competition explores the concept of a Ceramic Eden, a theme that, as described in the competition rules, addresses the changes currently taking place in society. It tackles new global scenarios and looks to ceramic materials, design and sustainable development to offer new lifestyles in harmony with our planet. In this new approach, design serves to foster intangible assets such as aesthetics, interpersonal relationships and the ability to enjoy a good standard of living and put one’s time to good use.

A total of 123 projects were submitted, from which the jury consisting of Lia Piano, Michele De Lucchi, Beppe Finessi and Franco Origoni chose Alessandra Parodi and the Faculty of Industrial Design of Genoa as the winning entry. The submitted projects, these representations of a Ceramic Eden, will be showcased at the next Cersaie as part of the Building, Dwelling, Thinking programme, consisting of an exhibition of the 123 project sketches running for all five days of the show, a face-to-face meeting between the jury and students, the prize-giving ceremony and the launch of the new competition to design the poster for Cersaie 2011.

The winning university will receive 5,000 euro, the student selected for first prize 2,000 euro and students with honourable mentions, 500 euro.

This year’s poster marks a break from the tradition established during previous editions of Cersaie, which after ten years of commissioning well-established Italian and international architects and designers (from 2000 to 2009, Ettore Sottsass, Alessandro Mendini, Massimo Iosa Ghini, Denis Santachiara, Hani Rashid, David Palterer, Antonio Citterio, Toyo Ito, Thom Mayne and Mario Botta) is now turning to emerging young designers to create the promotional image.