The GreenGuard Environmental Institute (GEI) will unveil a revolutionary booth design at the AIA 2010 National Convention next month as part of its efforts to raise awareness about indoor air quality. The booth aims to engage architects and designers through visual stimulation and an interactive, hands-on experience.

“Architects are very visual and creative people, so we really wanted to design a booth that would both interest them and help them understand why indoor air quality is so critical to sustainable building and design,” says Henning Bloech, executive director of GEI. “We hope that by incorporating functional, tactile elements with varying textures and light refraction-and by offering useful tools that will aid architects in the design process-we can accomplish both.”

Key features of GEI’s booth include interactivity, three-dimensionality, sensory stimulation, and contemporary aesthetics. Combined, these elements will help transform an intangible (indoor air pollution) into a tangible to create a memorable learning experience.

Architects and designers who visit the booth will also have the opportunity to explore firsthand the GreenGuard Product Guide-the world’s most comprehensive list of certified low-emitting building products and materials. This recently enhanced online tool allows users to search for products quickly and easily by criteria such as sustainable credit (including LEED, CHPS, Green Globes, IGCC, Australia’s Green Star, and more), certification type, manufacturer, product category, and CSI Master Format classification. A GEI staff member will be on hand to demonstrate the online product guide’s search functionality and ease of use.

“Our goal is to demonstrate the importance of reducing chemical emissions from products in an exciting and unexpected way,” says Dr. Marilyn Black, founder of GEI. “We’ve never done anything like this before, so we’re really excited-and there couldn’t be a more perfect venue for this booth than the AIA 2010 National Convention.”