We just said goodbye to the last major summer holiday, the kids are back in school, and what we call scheduled normalcy has resumed. Ah yes, we humans love our routines.

There is a bright spot in all this, however, and its name is Cersaie. Each year, in the latter part of September, Bologna, Italy, rolls out the red carpet for thousands of visitors eager to see and touch what the innovative tile industry has to offer. Beginning September 28 and ending October 2, Cersaie’s show floor will also be complemented by an equally impressive series of seminars. This year, the fair will be host to the largest architectural program in the show’s history, according to the show’s organizers. Titled “Building, Dwelling, Thinking,” the program will focus on new industry trends, remodeling/retrofitting, sustainable architecture and social design and more.

For an exclusive look at the new products, designs and materials that will be unveiled during the five-day event, take a look at pages 42-45, as well the Product Showcase section which begins on page 8.

In a further effort to keep you well informed,TILE Magazineis also providing daily updates from Cersaie. So that you won’t miss any important news, make sure to check tilemagonline.com regularly, as well as ourTwitter,FacebookandLinkedInpages.

Lastly, several weeks ago, I asked what you would be doing to energize sales for the upcoming fall selling season. Here are just a couple of the responses I received to the questions:
  • What will you do differently this time around than you have in the past?
  • Will you shift product placement?
  • Will you update the showroom?
  • Will your social media presence move from the bottom of your priority list to the forefront?
Eric Edelson of Fireclay Tile submitted several ideas, including focus on customer service and product development, develop/revamp websites to provide useful content, utilize targeted online advertising, fine-tune team development/bonding, incorporate technology, and make use of customer feedback.

Installer Kirk Grodske added that he attends several continuing education courses, participates on forums, reads books and attends webinars “so that I can solve my customers’ problems. I see a lot of problems in the jobs I am called in on, where the basic and complex issues are not well understood.”

If you’d like to share an idea that seems to work well for you, then I encourage you to send me a note at nalbandiana@bnpmedia.com.