The Ceramic Tiles of Italy Playground, as it is fittingly called, will welcome guests to the world’s largest exhibit of ceramic tile and sanitaryware, which will be held in Bologna, Italy from September 28 – October 2, 2010. This wide-ranging initiative brings together manufacturers of ceramic tiles, bathroom furnishings and installation products, all key sectors that play an important role in the success of a show like Cersaie.
The intention of the initiative is to present ceramic on a human scale, or rather on a child’s scale. It shows off the performance characteristics, functionality and design potential of Italian ceramic tiles.
Coordinated by Aldo Colonetti with exhibit design by Franco Origoni, the innovative exhibition features the work of seven leading Italian ceramic manufacturers. Paired with Italian architects and designers, they were asked to create a piece inspired by play, free time and a human-scale city, themes that are increasingly coming to the attention of citizens and public administrations.
Casalgrande Padana commissioned Studio 5+1 AA to create “Diamante Magico”; Ceramiche Coem showcased “Crystaltile” by Giacomo Sanna; Cooperativa Ceramica di Imola with “Prospettive Magiche” by Massimiliano Raggi; Etruria Design presented “Tappeto Volante” by S.O.S. Matteo Origoni; MAPEI worked with Matteo Beraldi to create “Labyrinth”; Marazzi partnered with Massimiliano Pescio on a project called “Cerlabirintino”; and Simas asked the Terri Pecora design firm to develop “Kid at Earth.”
Similar to previous exhibitions organized by Confindustria Ceramica, the installation was created as an opportunity for companies to showcase their most original and innovative products. At a time of radical transformation in the ceramic market, it is also an important platform for the development of a new approach to the conception, design and manufacture of ceramic – an approach that centers on originality, just like the world of children.
For additional information on Ceramic Tiles of Italy at Cersaie, visit www.cersaie.it.