The Tile Doctor® is commemorating the national launch of its new non-toxic antimicrobial three-part cleaning system, Tile Doctor Shield™, by challenging home dwellers to “de-funk” their homes.

Starting today and running through June 30, 2011, The Funk Challenge involves eliminating homes of toxic cleaners and removing microscopic mold, mildew, bacteria and fungi. To participate, consumers must submit photos and videos of them “de-funking” their homes – whether it’s removing toxic chemicals or harmful mold, mild, bacteria or fungi from their home. “Submissions can even be of consumers showing off their funky cleaning moves,” the company notes.

“Shield is a game changer in the home cleaning space and in conjunction with its national launch we not only wanted to introduce consumers to the product, but also wanted to challenge them to make their own homes a safer and healthier place by participating in the Funk Challenge,” added Curt Rapp, founder and CEO of The Tile Doctor.

Consumers can enter the contest by visiting the Funk Challenge website,, to submit their videos or photos. The funkiest submission will win free hard surface flooring from Floor and Decor Outlets of America, up to $1,000 value. Entries will be judged by a panel of guest judges including Jason "Germ Guy" Tetro and the Floor and Decor Outlets’ DIY Divas, Joy Crane, Malika Harricharan and Yvonne O'Shaughnessy. Winners will be announced on July 15, 2011.

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