More than 40,000 people are expected to attend Expo Revestir 2011, the largest tile tradeshow in Latin America. The show is held March 22-25 in Sao Paulo Brazil.


Antonio Carlos Kieling, president of Expo Revestir, conducted the ribbon cutting to open Expo Revestir 2011, the largest tile tradeshow in Latin America, on March 22.

Expo Revestir, the largest tile show in Latin America, opened March 22 with strong attendance, as attendees from more than 65 countries worldwide filled the Transamerica Expo Center in Sao Paulo, Brazil. The show, which is being held March 22-25, is celebrating its ninth year as a leading forum for ceramic tile design and production.

On Tuesday, show opened with a traditional ribbon cutting attended by authorities and members of the construction industry. Later that day, an international press conference highlighted the achievements of the Brazilian ceramic tile industry, which is expected to grow more than 6 percent in 2011. This growth underscores the relative strength of the Brazilian economy, which continues to grow despite the challenging economic conditions worldwide.

“Brazil is now going through an important phase in its economic development,” noted Antonio Carlos Kieling, president of Expo Revestir.

This edition of Expo Revestir features more than 200 exhibitors from more than 40 countries worldwide. Attendance for the four-day show is expected to be more than 40,000, with overall revenue expected to exceed $160 million.

Later on Tuesday, more than 1,000 people attended the International Forum of Architecture, which covers important trends in design and construction. Presentations were given by Julieann Humphryes (England), Kimberly Sheppard, and Michael Gabellini (United States). Humphryes, the director of yoo Design Studio, has created projects around the world, maintaining partnerships with acclaimed French designer Philippe Starck and Dutch designer Marcel Wanders.

On the show floor, many booths were filled to capacity as buyers from across the globe explored the latest products from leading manufacturers.

Eliane debuted several new series, including its Colortrend line of glazed wall tiles in a variety of colorful hues. Maxigres is the company’s latest large-format tile that is also designed for heavy traffic. Breccia is a large format stone look tile with a highly dimensional color pattern, thanks to the company’s advanced inkjet glazing process.

Lanzi introduced an innovative new porcelain series, Clean Up, which resists staining and makes spills easier to clean.

Incefra recently started producing porcelain tiles, launching its new Dry Tech series for Expo Revestir. The company also launched a new brand, Design, which offers consumers high-fashion tile designs at an economical price.

Portobello unveiled an ambitious new color program, PB-Tone 2011, which allows all the company’s products to be mixed in an infinite variety of ways. The company also introduced a variety of new designs based on natural wood and stone materials.

“We have been getting great feedback from our U.S. customers on our travertine and concrete looks,” noted Cesar Gomes Neto, director of international operations for Portobello. “We expect a good response to our new Marmo line, based upon the past success of similar designs in the United States.”

For a close-up look at Expo Revestir, be sure to visit to view the slideshow in the rotating photo section of www.tilemagonline.com.