With Coverings 2011 just days away, organizers of the show are preparing to receive thousands of attendees and more than 1,000 exhibitors in what is touted as “The Ultimate Tile + Stone Experience.” For its 2011 edition, Coverings will be hosted in Las Vegas’ Sand Expo and Convention Center, March 14-17, within 300,000 square feet of exhibition space.
The four-day event features more than 70 free-of-charge CEU-earning educational sessions tailored to the specific needs of architects/designers, distributors, retailers, installers, fabricators, and builders/remodelers.
In addition to the exhibits and educational sessions, attendees can once again look forward to:
- Project: Green: Sustainable projects featuring tile and stone from the past two years
- Coverings Spectrum Select: Featuring the newest products in the tile, stone and allied products segments.
- Live Installation Demonstrations: “How-to” classes offering an up-close look at how top contracting pros handle a variety of challenging tile installations. Sponsored by the Tile Council of North America (TCNA) and the National Tile Contractors Association (NTCA).
- Green Programming: Sustainability-specific conference programs.
- Coverings Happy Hour: Afterhours networking event that takes place on the show floor.
- Bring Your Clients to Coverings: A program that encourages architects and designers to bring their clients to Coverings.
On the agenda for Monday, March 14, the Opening Keynote/Contractor and Installer featured session is The 2011 TCA Handbook, presented by the TCNA. The 2011 TCA Handbook promises to be one of the most significant revisions to ever take place. In addition to many new methods and revisions, a new supplement to the Handbook on natural stone tile installations will also be unveiled. The afternoon session spotlights the A+D community with Lifestyle + Tile 2011 with Robin Avni, lifestyle topics, insights + trends.
On Tuesday, Jonathan Trivers of Marketing Wit and Wisdom leads the day with his distributor and retailer featured session, I Can See Clearly Now. Ali Azhar, Alive Design, and host of HGTV’s Design on a Dime, takes command of the A+D featured session with Understanding the Synergy between Designers and Contractors. Stone fabricators and their use of the internet will be the focus of Wednesday morning’s featured session. Led by Marty Gould of Focalize Now, attendees will learn about Internet Marketing Way Beyond Your Web Site.
Also on Wednesday is the final featured session for the A+D community. Leatrice Eiseman, Eiseman and Associates, Inc. addresses “the road map to color for 2012” in her Color Directions: Twists, Turns and Trends presentation.
Installation and training on the nuances of ceramic tile also take center stage during Coverings with the two-day Certified Tile Installer (CTI) program launched by the Ceramic Tile Education Foundation (CTEF). Since 2008, CTEF has offered the two-day certification opportunity, which includes a rigorous 1-1/2 day hands-on exam and a 155 question open book written test, during Coverings. For more information on CTEF or the CTI program, visitwww.tilecareer.comor call (864) 222-2131.
Coverings is sponsored by ASCER (Ceramic Tile Manufacturers Association of Spain), Confindustria Ceramica (The Italian Association of Ceramics), Ceramic Tile Distributors Association (CTDA), National Tile Contractors Association (NTCA), and Tile Council of North America (TCNA).
For more information about Coverings, visitwww.coverings.com, or contact show management at (703) 683-8500.
Also visitwww.coveringsinsider.com, the show portal that offers continuously updated information on what to do and see at Coverings, show-specific breaking news, photos, events, happenings, daily educational schedules, products, and videos.
Lastly, we’ll once again provide live coverage from the show floor. Follow us on Twitter at@TileMagazineand@TileEditorfor up-to-the-minute details and discoveries!