Voyage by VitrA


The country of ceramics invites you to enjoy a moment in at the VIP Lounge during UNICERA, one of Turkey’s biggest ceramic events. UNICERA International Ceramic Bathroom Kitchen Fair will be held for the 23rd time between March 2-6 at the Tuyap Fair and Congress Center in Istanbul, Turkey.

The latest designs and developments in the Turkish ceramic sector will be introduced. The Turkish Ceramics Promotion Group’s VIP Lounge will serve as both a hub to conduct business affairs, as well as to take a quick break from show floor.

Turkey owes its position in the global market to its ability of successfully blending 8,000 years of know-how with today’s modern technology and design. As a result, the Turkish ceramic sector is the world’s fourth biggest exporter of ceramic tiles and the sixth largest exporter in sanitary wares. Turkish ceramics brings its experience and tradition of production to global branding activities under the name of “Turkishceramics” in order not to compete on price basis, but to add value to the ceramic industry, while it aims at increasing its exports in new markets by touting the message, “Turkey is the land of ceramics.”

Turkish Ceramics Promotion Group, founded in 1997 for branding and promoting Turkish ceramics globally, expanded its activities rapidly in conjunction with a brand consultancy firm and an advertising agency. Today, as a brand image, Turkish ceramics comes in third in the world - yet has its sight set on higher goals. As part of the branding exercise, the association has launched a new film, created a new catalog, released new advertisement campaigns that featured fresh new concepts, and widened its public relations efforts. In addition to several events being organized, Turkish Ceramics has also increased its level of participation in global fairs to further advance its image of a global ceramics provider.

Following Unicera, the Turkish Ceramics Promotion Group will participate in ISH 2011 in Frankfurt, Germany (March 15-19), and at Coverings 2011 in Las Vegas (March 14-17). The Turkish Ceramics Promotion Group welcomes Coverings attendees to join them with a Turkish breakfast each morning in Booth 251.

For more details, please visitTuekish ceramicsor contact deryabilal@markam.com.tr.