The Tile of Spain information and hospitality booth #2326 located in the center of the pavilion, holds a variety of literature including the pavilion directory – your guide to the must-see Spanish exhibitors at Coverings. Audiovisual presentations will run throughout the show including the recent Tile of Spain Award-winning architectural and design projects and an overview of Spanish innovation, design and technology.
With a tour of the Spanish Pavilion, visitors will come to understand why Tile of Spain touts the message “Yes, We Choose Spanish Ceramic.” Spanish tile is the ceramic of choice not only because of the products’ progressive designs but also because of Spain’s unrestrained creativity, capacity to innovate, constant technological initiative and responsibility to the environment.
Activities in the Spanish PavilionDaily educational seminars - Attend “Balance-Rebalance,” daily educational seminars geared towards retail ceramic consultants and design professionals, presented by Patti Fasan, Tile of Spain’s ceramic sales associate. Full details below.
Wine and Tapas - Savor authentic Spanish tapas, wine and other refreshments every day of the show from noon to 2 pm.
Educational FocusTile of Spain has for more than 10 years devoted a significant amount of energy and resources to continuing education within the U.S. ceramic tile industry. This educational focus continues with several seminars given by Patti Fasan and partner Ryan Fasan offered at Coverings, including:
At the Tile of Spain Pavilion
Balance – Rebalance
Success in the past two years has taken resolve, courage and a flexible game plan. While calmer waters are hopefully on the horizon for 2011, you must continue to be adaptable and ready to balance and rebalance strategies, assumptions and viewpoints. Join us at the Tile of Spain Pavilion: we will strategize, reveal new competitive advantages, identify permanent consumer shifts, needs and desires and arm you with the “street smart” tools you must acquire to succeed in 2011 and beyond. Monday, March 14: 12:15-12:45 pm, 1:15-1:45 pm; Wednesday, March 16: 12:15-12:45 pm, 1:15-1:45 pm, 12:15-12:45 pm
Strategies to Improve Market Share Over Competitive Products
This session will provide every aggressive retailer with: specific tools; an analysis across all flooring sectors; and effective strategies to strengthen ceramic tiles position as a premiere material finish choice. Discover compelling ideas and concepts you will be able to employ to promote ceramic tile and capitalize on its future opportunities. Tuesday, March 15: 9:15 - 10:15 am
The Edge: The Latest Innovations in Tile
Learn about leading edge technology and the evolving and changing formats of ceramic including photovoltaic, thin tiles, porcelain and “large format”. Where is the industry headed technologically? Don’t miss this opportunity to see the future and bring your questions. Tuesday, March 15: 2:45 - 3:45 pm
Ceramic Tile Specification: Facts, Myths & Tools
Specification of ceramic tile doesn’t need to be a confusing process. This session strives to clear the proverbial waters by debunking common myths, detailing useful facts and offering all the tools required to ensure a successful ceramic tile specification under any circumstances. Wednesday, March 16: 9:15 - 10:15 am
Environmental Ceramic Tile: Gray Area or Green?
Facts are seldom black and white but the common sense sustainable benefits of tile are not a gray area; they are decidedly green. Environmental issues regarding: indoor air quality; occupant health & safety; product durability and replacement frequency; affordability; maintenance/cleaning products and the ecosystem as well as the burden on landfill sites will have participants questioning whether they have addressed all aspects of building green. Wednesday, March 16: 10:30 - 11:30 am
For more about tile produced in Spain, call (305) 446-4387 or visit www.spaintiles.info.