Ceramic Tiles of Italy: Celebrating New Product Launches in Las Vegas
This year’s trend forecast features everything from porcelains with 3D textures and large, thin formats to digitally printed faux finishes and wallpaper-inspired mosaics. Attendees will also be treated to authentic Italian cuisine in the ever-popular café and coffee bar in the Pavilion.
The Ceramic Tiles of Italy central exhibit (Booth #4444), designed by minimalist architect Michael P. Johnson, will mix contemporary Italian design with a bit of Sin City flair. Dressed to impress a Las Vegas crowd, the booth will feature a range of collections from Italian manufacturers including: Atlas Concorde, Bardelli, Caesar Ceramiche, Coem, Cotto D’Este, Del Conca, Etruria design, Floor Gres, Marazzi, Provenza and Ricchetti. Selected for their color, modular forms and innovative sizes, many of the tiles used in the booth design also contain a percentage of pre- and post-consumer recycled content.
Surrounding the central stand will be nearly 50 exhibits from Ceramic Tiles of Italy member manufacturers (see attached list of provisional exhibitors). Attendees can take in an espresso and check out state-of-the-art architectural solutions and innovative design concepts found throughout the Italian Pavilion.
In terms of events, the Ceramic Tiles of Italy Press Conference will take place on Tuesday, March 15 at 4:00 p.m. where representatives from the association will introduce the winners of the 2011 Design Competition. After the conference, Ceramic Tiles of Italy will host its annual “Serata Italiana” and announce the recipient of the North American Distributor Award. This distinction celebrates the close connection between Italian tile manufacturers and their valued North American partners.
Knowing the importance of showing products in a real-life setting, Ceramic Tiles of Italy will also sponsor the second edition of The Installation Design Showcase. Chicago-based designer and HGTV star, Ali Azhara, will use new collections from several Italian tile companies to design a 10’ x 20’ vignette. It will be built by Artcraft, an NTCA installer, using MAPEI materials, and celebrated on Wednesday afternoon at an event on the show floor.
Like a real-life piazza, the Italian Pavilion will serve as a hub for attendees to gather during the tradeshow. In the centrally located café, the Pavilion’s long-running Italian culinary team - Carlo Donadoni and Graziano Sbroggio, of Spuntino in Miami - will serve pasta and other authentic Italian refreshments every day at the booth. In a new twist this year, they will create daily menus tied to four of the tile producing regions in Italy - Toscana, Campania, Emilia Romagna and Veneto - to give attendees a taste of the variety of the different areas of Italy.
In the weeks before Coverings, Ceramic Tiles of Italy will offer a digital sneak peek of what to expect in Las Vegas. On its Facebook (www.facebook.com/CeramicTilesOfItaly) and Twitter pages, attendees will learn about all of the new Italian tile collections launching as well as updates on CTI events and hospitality. During the show, attendees can log onto these sites to weigh in on new products, projects and general news. Show-goers are asked to Twitpic their favorite Italian products and include @TilesofItaly and #COVERINGS2011 in all posts.
For more information, visit the Ceramic Tiles of Italy gateway at www.italiantiles.com.