Laticrete has announced the creation of an entirely new and separate sales division developed initially to focus on sales of its MVIS™ specification for manufactured stone masonry exterior facades. “Going forward, the Laticrete Specialty Products Division (SPD) will lead the way for sales of all Laticrete-developed products that will be sold through alternative channels outside traditional distribution,” the company notes.
Leading the new division is John Striednig as director. In his previous position with Laticrete, he served as region sales manager for the Texas area. In his new role as, he will report directly to Ed Metcalf, President North America.
“John Striednig brings exactly the right combination of experience, creativity and energy to this challenging new position,” said Metcalf. “His background across many disciplines in construction was of great value to us when creating the plan for SPD. His performance in his prior role as Laticrete region manager proved his ability to get results through development of a solid growth plan executed by a strong, well-functioning team.”