Alessandra Parodi, Faculty of Architecture of Genova, designed this year’s Cersaie poster. For the 2012 poster, show organizer’s asked the tile industry to vote. The results and the winner will be unveiled during Cersaie ‘11.


Alessandra Parodi, Faculty of Architecture of Genova, designed this year’s Cersaie poster. For the 2012 poster, show organizer’s asked the tile industry to vote. The results and the winner will be unveiled during Cersaie ‘11.

In its continuing efforts to reduce the show’s environmental footprint, organizers of Cersaie has launched a three-year project - Cersaie for Sustainability - with the goal of reducing energy requirements and the production of waste, making this 29th edition of the show the first trade fair outside the environmental sector to focus strongly on sustainability.

Beginning with the 2011 edition of the show (Sept. 20-24, in Bologna, Italy), FSC certified eco-friendly paper will be used for all publications and printed material. As for communication, the institutional stand will be reorganized as a “green area” for publicizing the initiatives and results achieved by the sector in terms of sustainability. There will also be a focus on visitor transport through an agreement with Trenitalia to apply special fare reductions on the high-speed rail line to and from Bologna.

Cersaie 2012 will focus on water, electrical energy and waste. The waste produced in the pre-exhibition set-up stage will be monitored this year, then in 2012, a program will be introduced to encourage the separate collection of paper and plastic. Last but not least, the project will focus on electricity and water consumption. On the basis of variables measured at this year’s show, initiatives to reduce consumption will be introduced in 2012.

Further, in light of the recent devastation in Japan, organizers of Cersaie 2011, set for September 20-24 in Bologna, Italy, are set to honor Japanese architecture by inviting Japanese architects Kengo Kuma and Kazuyo Sejima to speak during the four-day event.

“Power of the place” will be presented by Kengo Kuma, founder of the Tokyo-based practice Kengo Kuma & Associates. Kuma has produced numerous high-profile and innovative works of architecture in Japan and worldwide, most notably the Water/Glass House in Shizuoka, the Toyoma Center for Performance Arts in Miyagi, the Stone Museum in Tochigi and the Nezu Museum in Tokyo. He is currently involved in a number of major projects in China and Europe, including the Arts Center in Besançon, France, and the Performing Arts Centre in Granada, Spain.

Kazuyo Sejima, who will give a keynote lecture on Friday, September 23, started her own architecture practice in 1987. In 1995, together with Ryue Nishizawa she founded Sanaa, the Tokyo-based practice that has produced some of the world’s most innovative works of architecture in recent years, such as the New Museum of Contemporary Art in New York, the Serpentine Pavilion in London, the Christian Dior Building in Omotesando, Tokyo and the 21st Century Museum of Contemporary Art in Kanazawa. Winner of last year’s Pritzker Architecture Prize, Sejima has recently been working on other high-profile projects in Europe, including the Rolex Learning Center at the Ecole Polytechnique Fédérale in Lausanne, Switzerland, and the new branch of the Louvre Museum in Lens, France, currently under construction.

For more information about Cersaie, visit www.cersaie.it.

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