Hanwha L&C Surfaces, a manufacturer of quartz and solid surfaces, recently met with select distributors for its bi-annual meeting to review current marketplace initiatives, share ideas and discuss opportunities for continuing to build brand awareness for Hanwha Surfaces and its products HanStone Quartz and Hanex Solid Surfaces. Hanwha Surfaces’ distributor group, referred to as the Marketing Advisory Team, is comprised of leading distributors across North America. Distributors participating in this year’s meetings included BPI, LEEZA Distribution, Mont Krest Stone and Stalwart Systems.
“Our Marketing Advisory Team meeting allows us to put our finger on the pulse of what’s currently happening in the marketplace in regards to products and trends,” stated Joe Thompson, Hanwha Surfaces vice president of sales and marketing. “The meeting is truly a collaborative effort with the end result allowing Hanwha Surfaces to better serve our distribution network and effectively build our brand awareness.”
Lisa Herreth, Product Designer for Hanwha Surfaces said, “Through our distributor’s direct relationships with the residential and commercial audience, their input on design trends, product application and color preferences is invaluable. What they’ve shared is that consumer confidence is on the rise with a strong interest in brighter, more intense colors for 2011 and 2012.”
The two-day meeting, hosted by Hanwha Surfaces’ marketing leaders and advertising agency, reviewed 2011 initiatives and provided distributors with a glimpse into upcoming programs and launches for 2012. Topics discussed included a review of marketplace conditions and opportunities, current and proposed marketing initiatives, trends, feedback on new colors and next steps to increase marketing and sales support.
“It’s refreshing to work with a company like Hanwha Surfaces that asks for the input and direction from distributors and based on that feedback, follows through with enhanced products and programs,” said Gene Jurczak with Stalwart Systems.