Laticrete has introduced its new 3D Grout Color Selection Fan Deck for the “fast, easy selection” of their 40 grout colors. The pocket-sized tool is made up of thin, flexible hard plastic color strips, one for each color the company offers. Each strip features a vibrant, textured color deposit that bends to simulate a finished grout joint.

“This is another innovative free tool that we developed to make the selection of Laticrete® grout colors easier than ever before,” said Maria Oliveira, the company’s corporate marketing manager. “It’s incredibly convenient and folds up easily, making it a quick pocket reference tool. It’s a handy tool for anyone involved in the sales or the specification process of selecting grout colors for tile and stone projects.”

The full-color fan deck, which features Laticrete’s new Bright White option as well as six other new colors introduced for 2011, can be referenced by sales representatives, distributors, retail showroom professionals, architects and interior designers to help visualize the finished result of tile and stone designs.