The Kitchen & Bath Industry Show (KBIS), the National Kitchen & Bath Association’s (NKBA) yearly show, is forming a new cooperative marketing alliance with the Kitchen Cabinet Manufacturers Association (KCMA), a leading non-profit organization for companies who manufacture kitchen, bath or other residential cabinets. This strategic alliance reinforces KBIS’ dedication to the cabinet industry while solidifying KCMA’s commitment to KBIS in 2012 and beyond, according to the groups.

A primary focus of this partnership is to further facilitate both KBIS and KCMA’s mutual goal of promoting growth in the kitchen and bath industry by encouraging KCMA members to exhibit at KBIS to expand their awareness and presence in the industry. With a membership now over 330 strong throughout the United States, KCMA works to advance the industry through advocacy, setting standards, sponsoring research and providing management tools as well as educational programs. KCMA’s commitment to KBIS reinforces the valuable opportunities available to exhibitors at the show, as well as attendees such as dealers, designers, builders, remodelers, retailers and other industry professionals, the groups added.

This year, KBIS will also group high-interest product categories into special pavilions, including a cabinetry pavilion, to help exhibitors and attendees, more efficiently navigate the show and meet with the companies and suppliers they want to target.