KINNELON, NJ – Effectively marketing and selling to women matters to flooring and stone businesses wanting to be successful, says Christine Whittemore of Simple Marketing Now, therefore those who are focused on doing so will benefit from “Marketing & Selling to Flooring and Stone Power Consumers (aka women!),” a one-hour seminar at Surfaces 2012 led by Whittemore that will feature Nufloors Coquitlam, a Canadian floor covering retailer, as case study.

The seminar is scheduled for January 25 from noon to 1 p.m. The session explores how to market and sell effectively to women consumers who make or influence over 80% of flooring and stone purchase decisions. The session will review the latest marketplace trends, present a framework for marketing and selling to women customers, and explore best practices from the flooring and stone industry, with focus on Nufloors Coquitlam.

“Too often, focusing on women customers feels like a ‘soft and fuzzy’ concept when it makes good business sense,” says Whittemore. “Attendees to this session will walk not only with a big picture appreciation for woman customers and the flooring marketplace, but also with sound business recommendations so they can successfully effect change.”

Surfaces, the annual exposition for floor covering and stone professionals, takes place at the Mandalay Bay Convention Center in Las Vegas from January 23 to 26. To register for the seminar, log on to the Surfaces website here.