DALLAS, TX -- This spring, tile manufacturer American Olean traveled across the country to meet with its sales service centers and distributors to launch its new Spring products. American Olean hosted a rock-and-roll themed road show complete with rock music, guitars, trivia and a rock star photo booth. The shows took place in San Diego, CA; Uncasville/Hartford, CT; Dallas, TX; Chicago, IL; Baltimore, MD; and Nashville, TN.
"This year we wanted to bring our new products and training to our sales team in a way that was fun and motivating," said Lynda Whittle, brand manager at American Olean. "The rock-and-roll theme allowed everyone to let loose and learn about design trends and great new products that will help our businesses be successful this year."
American Olean shared tips and trends for the commercial and residential industries. They also shared trends and updates on digital marketing and social media. The sales team got a first look at the new catalog, product promotions, merchandising updates, digital applications and updates. The show offered a sneak peak of the new products that are launching this spring.
