Chris Ard

BETHANY, CT -- Laticrete, a global manufacturer and leader of premium installation and finishing systems for the building industry, has announced the appointment of Chris Ard to the position of Technical Sales Representative for the Specialty Products Division (SPD). John Striednig, Director of Laticrete Specialty Products Division, made this announcement.

In 2007, Ard joined Laticrete as a Contractor Sales Representative for APD covering the Gulf States in territory 185. During that time, Ard demonstrated exemplary sales efforts supporting both contractors and distributors in that area, and was a major contributor to the success of the firm's Texas region.

"In his new position, Chris will cover a much larger territory including Texas, Louisiana, Arkansas, Oklahoma, Missouri, Kansas, Colorado and Nebraska," stated Striednig. "As a Technical Sales Representative, he will promote the full SPD offering and service distributors, contractors and architects in this important geography."